Quote of the week: Ford EcoSport brand marketing manager says Generation Z consumers view their cars as an extension of their phones
If feeling over-targeted by marketers is a pain-point for Millennials, just wait and see what could be in store for the next generation in line:...
Mazda’s Messaging for the CX-3 Makes the Target Market Pretty Clear
Photo: Mazda media website. Excuse me, but what exactly is the point of a “subcompact crossover?” Surely, the very existence of an unfathomable abomination like...