How to capture some of Tesla’s automotive PR thunder: start aftermarket support for a Cybertruck that doesn’t yet exist
Let me preface this by saying that I have nothing against automotive PR. In the automotive industry, public relations plays a valuable role—when it’s done...
Bondurant High Performance Driving School to debut F4 racing instruction program next year, featuring Ligier single-seat race cars
Aspiring competitive drivers or enthusiasts ready for what the Sports Car Club of America (SCCA) describes as “the first step out of karting” in ascending...
Will advances in alternative battery technology overcome the challenge of lithium availability as demand for electric cars increases?
When it comes to increased market penetration of electric vehicles, one of the issues skeptics point to most frequently is the challenge of lithium availability...
Racing-derived software upgrade boosts Jaguar I-Pace range, automaker says
In a strict numerical sense, the Jaguar I-Pace range is already in a reasonably competitive position, with the all-electric vehicle officially rated at 234 miles...
Market indicators already suggest discontinuing sedans and coupes was a questionable call for U.S. automakers. But will they be ready for the shift?
A pivot toward mostly discontinuing sedans and coupes in favor of crossovers and SUVs has been among the most salient themes in the U.S. domestic...