Market indicators already suggest discontinuing sedans and coupes was a questionable call for U.S. automakers. But will they be ready for the shift?
A pivot toward mostly discontinuing sedans and coupes in favor of crossovers and SUVs has been among the most salient themes in the U.S. domestic...
To sell the new Focus lineup, Ford is asking Europeans to talk to a sign.
Photo: Ford Media Center. Although Ford announced in April that that they will discontinue U.S. sales of all of the Focus lineup except the Focus...
Is the Fiesta Active Launch in Europe Another Puzzle Piece to Clarify Ford’s Future Vision for Passenger Cars?
Photo: Ford media website. Last month, Ford Motor Company announced the discontinuation of all passenger cars in the U.S. market except for the Mustang and...
Why are Passenger Cars an Endangered Species? A Demographer You’ve Never Heard Of Just Might, Indirectly, Hold the Key
Photo: GM media website. Unless you’re a hardcore demographics geek like me, you’ve probably never heard of Kenneth W. Gronbach. If you have heard of...
As Ford discontinues Fusion, Taurus, another tire drops in the death of the sedan
First, let’s put things in perspective as we contemplate the latest casualties in the death of the sedan. The Ford Fusion is a car that...