Yes, young people are interested in driving and accessorizing cars, SEMA research finds
Whether your business is cars or automotive accessories, if you’re a smart business operator you know that a thorough, data-enriched understanding of demographics is critical...
Mazda’s Messaging for the CX-3 Makes the Target Market Pretty Clear
Photo: Mazda media website. Excuse me, but what exactly is the point of a “subcompact crossover?” Surely, the very existence of an unfathomable abomination like...
Why are Passenger Cars an Endangered Species? A Demographer You’ve Never Heard Of Just Might, Indirectly, Hold the Key
Photo: GM media website. Unless you’re a hardcore demographics geek like me, you’ve probably never heard of Kenneth W. Gronbach. If you have heard of...