Yes, young people are interested in driving and accessorizing cars, SEMA research finds
Whether your business is cars or automotive accessories, if you’re a smart business operator you know that a thorough, data-enriched understanding of demographics is critical...
Quote of the week: Ford EcoSport brand marketing manager says Generation Z consumers view their cars as an extension of their phones
If feeling over-targeted by marketers is a pain-point for Millennials, just wait and see what could be in store for the next generation in line:...
Why are Passenger Cars an Endangered Species? A Demographer You’ve Never Heard Of Just Might, Indirectly, Hold the Key
Photo: GM media website. Unless you’re a hardcore demographics geek like me, you’ve probably never heard of Kenneth W. Gronbach. If you have heard of...