Yes, young people are interested in driving and accessorizing cars, SEMA research finds
Whether your business is cars or automotive accessories, if you’re a smart business operator you know that a thorough, data-enriched understanding of demographics is critical...
It’s a little late to announce back-to-school specials, but for a college kid with around $20K to spend, the 2019 MINI Oxford Edition is a pretty cool idea
Cars that are relatively inexpensive when new but still offer some level of an enthusiast-oriented driving experience aren’t exactly plentiful on the market these days....
Can we talk about size for a moment? Car size, that is?
Size perception can be very, very relative and subjective. And if there is one thing that can demonstrate that for us, it’s the fluctuations that...
T-Birds go up to 11: in defense of the Ford Thunderbird 11th generation?
2002-2005 Ford Thunderbird. Photo by IFCARE (Wikimedia Commons). By Bill Hayward Although I do remember running across a short news story or two when the...
No, Rolls-Royce didn’t announce thousands of job cuts today. But Rolls-Royce did.
Rolls-Royce Cars and Cognac Event. Photo: BMW Group Press Club. It was a study in random PR mishaps and brand confusion. And it’s hard to...
To sell the new Focus lineup, Ford is asking Europeans to talk to a sign.
Photo: Ford Media Center. Although Ford announced in April that that they will discontinue U.S. sales of all of the Focus lineup except the Focus...
Quote of the week: Ford EcoSport brand marketing manager says Generation Z consumers view their cars as an extension of their phones
If feeling over-targeted by marketers is a pain-point for Millennials, just wait and see what could be in store for the next generation in line:...
Mazda’s Messaging for the CX-3 Makes the Target Market Pretty Clear
Photo: Mazda media website. Excuse me, but what exactly is the point of a “subcompact crossover?” Surely, the very existence of an unfathomable abomination like...