So what the heck is ‘TrucksPoint’ and why are people who are searching for it landing on our site?

We’re going to get a bit meta in this article, because the whole premise behind it came from looking at AutoNewsblaster’s website analytics data. We were surprised to find that we were getting a lot of search impressions from the keyword truckspoint, and that our average raking for that keyword in Google search results was between position #5 and #6 on the first page.

It didn’t take long to figure out that it was one particular story on our website that was pulling in search traffic for the keyword truckspoint: our article from December 7, 2018, with the headline “Could Norwegian milk trucks point to the best next step in vehicle electrification?”

The Googles are pretty smart—smart enough to parse compound words you might search, like truckspoint, so that you will also retrieve webpages (or “web pages,” if you prefer) that have the component words separated (i.e., searching truckspoint will also retrieve trucks point, explaining the hits on our headline).

But the hits on our site for truckspoint raised some questions. The word just sounds kinda interesting. It sounds like the name of a company one expect to find exhibiting at SEMA, for example. Is truckspoint “a thing” in the car and truck world? Is it a brand in the industry that we haven’t encountered before? Is it something that should be on our radar?

Not necessarily, we quickly found out, unless we at some point find ourselves in India with a need to get our hands on a truck cab to move some goods.

Yes, the scenario is a far cry from the topic of our article, linked above, on diesel milk trucks in Norway saving fuel and reducing emissions by switching over to electric pumps.

As worded on one of the TrucksPoint websites (yes, they have more than one, and both seem to be in a somewhat “under construction” state):

TrucksPoint is an online market place where Business Owners and the Transporters can work together in a transparent and mutually beneficial environment. It is a place where people can request trucks based on size, timing and need of their shipments. It intends to move your goods hassel [sic] free.

Sounds kind of like something in between an Uber and a Tinder for the freight industry in India. The corporate headquarters of the company appears to be in Jaipur. Their online footprint doesn’t look exactly huge and, given the under-construction state of the websites, the company seems to be relatively new.

According to an ICANN Whois search, the domain was first created via GoDaddy, with the registrant data kept private, on May 19, 2017.

So there we have it. Apparently, people who are looking for an online service that links truck owners in India with customers who need the trucks to move goods are landing on an article in AutoNewsblaster about Norwegian milk trucks.

Alanis Morissette might find that ironic.

Sorry for any disappointing search results you may be experiencing.

Now, here’s the next question, though: will this little “meta” article we’ve whipped together to share what we’ve learned about TrucksPoint lead to even more traffic from searches of the keyword truckspoint?

Probably. But before you accuse us of putting up this article for self-serving purposes just to skim off a little more gratuitous traffic, consider this: that traffic isn’t likely to do us much good. The “bounce rate” is likely to be quite high.

We’ll just hope that at least a few of the folks in India who are looking for TrucksPoint the company might also happen to be car guys or car gals from India who might stick around to check out some of the cool content our site has to offer.

If that’s you, welcome—because we’re interested in providing content to car enthusiasts everywhere, to help them get more enjoyment out of automotive life and culture.

In fact, we would welcome your perspectives—or maybe even article contributions, if any of you have a literary or journalistic bent—on the state of car culture in India. After all, India is the home of Tata, owner of Jaguar, a much-beloved marque here at AutoNewsblaster.

So we’d love to hear more about what else is interesting when it comes to car culture in India.