Nexen Tire announces more booths at SEMA, salutes injured veterans with Purple Heart Dodge Challenger build

Nexen Tire America announced yesterday that they are expanding their booth locations for the 2018 SEMA Show (Las Vegas, October 30–November 1), where they will showcase five custom builds, including the Custom Nexen Tire Purple Heart Dodge Challenger R/T, on display in Booth #61012 along with Nexen’s other show vehicles.

The tire company partnered with The Purple Heart Foundation and Zero to 60 Designs to create the custom 2019 Dodge Challenger R/T 392 Scat Pack, which will be given to a U.S. military veteran who is a Purple Heart Medal recipient and a member of The Purple Heart Foundation.

Custom features of the Nexen Tire Purple Heart Dodge Challenger R/T include the following components from Nexen and other noted manufacturers from the automotive aftermarket industry:

• Nexen Roadian HP Street Sport All-Season radial tires
• VIS Racing carbon fiber hood, front bumper, deck lid and splitters
• PPG Custom paint job
• Eibach front and rear sway bars
• ST Suspensions coilover kit
• Magnaflow cat-back exhaust system
• ORACLE Lighting custom headlights
• SolarGard window tint
• StopTech big brake kit—six-piston front brakes, four-piston rear brakes
• SAVINI wheels

Nexen says their other vehicles on display at SEMA this year will feature the brand’s first true mud-terrain extreme tire, the Roadian MTX, mounted on a Zero to 60 Designs’ Ford F-350 ‘Nighthawk’ custom-luxury SUV, a classic 1975 Ford Bronco, Nexen Tire’s Mercedes-Benz Unimog, and Animal Rescue Rigs’ 2018 Nissan TITAN Pro-4x XD “PAWS ONE.”

“We have a variety of vehicles this year that truly showcase the brand, but the Purple Heart Dodge Challenger is the one vehicle that is very special to Nexen Tire,” said Kyle Roberts, senior director of marketing for Nexen Tire. “For SEMA directly, selecting a handful of vehicles was no easy task by any means. We had so many special and unique vehicles to choose from this year. However, when all was said and done, we selected an exclusive handful which we believe embodies the Nexen brand and lifestyle.”