Fiat Chrysler Automobiles Seeks High School Students with a “Drive for Design”

By Bill Hayward

If you know any high schoolers with artistic talent and a passion for cars, the Drive for Design competition, organized by Fiat Chrysler Automobiles (FCA), could be a door-opening opportunity.

The FCA US Product Design Office is looking for aspiring young artists with a passion for automotive design to participate in the 2018 Drive for Design contest.

Returning for the sixth consecutive year, the Drive for Design contest challenges all U.S. high school students in grades 10-12 to design a Jeep® Wrangler for the year 2030. The FCA design team also is continuing its partnership with EyesOn Design and Lawrence Technological University for this year’s contest.

“The Drive for Design contest is a unique competition designed to help expose young artists to the various career opportunities in automotive design,” said Mark Trostle, Head of Performance, Passenger Car and Utility Vehicle Design, FCA – North America. “This year, we are offering aspiring designers a once-in-a-lifetime opportunity to meet and work side-by-side with designers of some of the hottest vehicles on the road today.”


EyesOn Design focuses on the automotive community and students coming together to commemorate, reflect and appreciate the craftsmanship and beauty of vehicle design. Winners will receive their awards on Friday, June 15 at the organization’s “Vision Honored” Black Tie and Silent Auction, an event that kicks off the annual EyesOn Design Automotive Design Exhibition that takes place each Father’s Day weekend at the Edsel and Eleanor Ford House in Grosse Pointe Shores, Michigan.

Lawrence Technological University, a private university that offers more than 100 programs through the doctoral level in its Colleges of Architecture and Design, Arts and Sciences, Engineering and Management, will offer the contest winners a two-week summer automotive design course.

Just like the real world of automotive design, Drive for Design entrants face a challenging deadline. Entries must be submitted by April. 27, 2018, via www.FCAdrivefordesign.com.

Three winners will receive the following prizes:

First place:

  • Day of Design – Contest winners will have an exclusive behind-the-scenes tour of the FCA US Product Design studios and the opportunity to work one-one-one with professional automotive designers 
  • Two-week summer automotive design course at Lawrence Technological University (includes housing, meals and field trips)
  • Attend EyesOn Design “Vision Honored” Black Tie and Silent Auction with the FCA design team
  • Entry to the EyesOn Design Automotive Design Exhibition in Grosse Pointe Shores, Michigan
  • Three-day/two-night stay in Michigan (includes flight, hotel and rental car)
  • Wacom MobileStudio Pro 16 – A full-featured, Intel®-powered computer that offers a larger space for drawing, detailed concept art, 3D sculpting and painting, motion graphics and advanced image editing for retouching

Second and third places:

  • Day of Design – Contest winners will have an exclusive behind-the-scenes tour of the FCA US Product Design studios and the opportunity to work one-one-one with professional automotive designers 
  • Two-week summer automotive design course at Lawrence Technological University (includes housing, meals and field trips)
  • Attend EyesOn Design “Vision Honored” Black Tie and Silent Auction with FCA design team
  • Entry to the EyesOn Design Automotive Design Exhibition in Grosse Pointe Shores, Michigan
  • Three-day/two-night stay in Michigan (includes flight, hotel and rental car)
  • An Apple iPad and Apple Pencil

Contest rules and information can be found at www.FCAdrivefordesign.com. Updates will be posted on the Drive for Design Facebook page (Facebook.com/DriveForDesign), the FCA US Facebook page , Twitter (@FiatChrysler_NA) and Instagram (@FiatChrysler_NA) using the hashtag #DriveForDesign.

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